1 |
All advertising seeks to show the right products to the right audience at the right time. |
2 |
When you see the blue triangular icon in ads or on websites and apps, it is meant to alert and inform you that interest-based advertising data is being collected or used on that device. |
3 |
The process of serving online ads based on predicted interests relies on recognizing cookies that are stored by web browsers or advertising IDs set on mobile devices. |
4 |
The AdChoices icon is there to inform you that data is being collected or used for interest-based advertising on your device by a company. |
5 |
In Canada, you have privacy rights that companies need to adhere to - and that’s why you see the blue icon - it’s there to inform and empower you to take control. |
6 |
Through the AdChoices self-regulatory program, you can opt-out of interest-based advertising and also report any issues with interest-based advertising that you encounter. |
7 |
Companies registered in the AdChoices self-regulatory program are held accountable. |
8 |
Digital Advertising Alliance of Canada |
9 |
Associations of DAAC |
10 |
Associations de DAAC |