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Ovative Group is an independent, digital-first media and measurement firm. We help change makers drive measurable performance. |
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Why Unified Marketing Measurement Is Key To Business Success |
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We are a team of marketing experts |
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We help clients push boundaries and think differently |
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Fortune 10 healthcare company |
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Ovative helps change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services. |
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Proprietary insights, analyses, and perspectives for marketing and measurement leaders. |
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Annual Open Enrollment Wrapped: Optimizing search to get ahead in 2024 |
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Google Cookie Deprecation Has Begun: How Marketers Can Navigate |
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Cyber Week 2023: Winning Tactics and Industry Takeaways |
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Implementing Generative AI in a Paid Social Program |
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Leveraging Generative AI in Marketing: A roadmap for brand marketers |
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Setting Up a Marketing Measurement Approach for an Emerging Channel |
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Marketing Measurement Technology: Buzzwords Versus Benefits |
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Trading Perspectives with The Trade Desk: Three Marketing Strategies to Maximize Business Impact |
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Leveraging Influencer for Your Holiday 2023 Marketing Strategy |
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October’s Prime Day Results Signal Strength for Holiday 2023 |
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Looking for a New Revenue Stream? Leverage Your Owned Assets. |
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Ovative Outlook October 2023 |
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Holiday 2023 Marketing Strategies by Consumer Type |
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3 Holiday 2023 Profit Pressures to Prepare For |
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Ovative Outlook September 2023 |
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EMR Reveals the Best and Worst Marketing Tactics Ahead of Holiday 2023 |
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Prepping Your Paid Social Program for Holiday |
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Transforming Consumer Packaged Goods Marketing Success with Enterprise Marketing Return |
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Ovative Outlook August 2023 |
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Leveraging Retail Media Networks for Holiday |
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TikTok Goes Beyond Paid Social |
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Can You Use AI for Content SEO? |
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Are You Prepared to Measure Your Marketing Impact This Holiday? |
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Ovative Outlook July 2023 |
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How to Use Threads: A Guide for Brands |
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Transforming Health Insurance Marketing Success with Enterprise Marketing Return |
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What Marketers Need to Know from The Meta Performance Summit |
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Ovative Outlook |
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What Marketers Need to Know from Google Marketing Live |
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How to Measure AI Advertising Campaigns |
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Marketing Measurement is Changing, Don’t Fall Behind |
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Introducing Lemon8, The Newest App From TikTok’s Parent Company, ByteDance |
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In Uncertain Times, Measurement is Your Hero |
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Ovative’s 2022 DEIB Annual Report |
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You Should Be Using AI for Your Marketing Measurement (And We Don’t Mean ChatGPT) |
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Optimize your Media Mix with the 2023 EMR Power Rankings |
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Ovative’s Derek Nelson Speaks with Habu: Zero to Clean Room Series |
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Meta Advantage+ Shopping Campaigns are Worth the Test |
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Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead |
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Ovative’s Bonnie Gross on MPR News: Life After Layoff with Angela Davis |
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Time to Double Down: Updated EMR Holiday Predictions |
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MAP Raises the Bar with New Integrated Testing Functionality |
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If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out! |
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Holiday Strategies to Engage Your Customers |
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Tactics to Try: 2022 EMR Holiday Predictions |
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Ovative, Tapestry, and Meta Talk EMR |
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Marketer’s Guide to Holiday 2022 |
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#WomenRaisingTheBar: An Interview with Ovative’s Female Vice Presidents |
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The Rise of Retail Media Advertising |
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Performance Max is Here to Stay. What Does this Mean for Marketers? |
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Commit To Change – An Ovative Update |
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Is Digital Media Right For You? A Guide For Social Benefit Organizations |
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Underdogs vs. Over Spenders: Is your channel strategy maximizing Enterprise Marketing Return? |
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New Year, New Levers: 2022 EMR Power Rankings |
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Ovative Trends and Performance Update: November 2021 |
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Marketer’s Guide to Holiday 2021 | Edition 8: Cyber 5 Performance Recap |
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Marketer’s Guide to Holiday 2021 | Edition 7: Preparing For Cyber 5 |
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Ovative Trends and Performance Update: October 2021 |
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Marketer’s Guide to Holiday 2021 | Edition 6: Overcoming Holiday Supply Chain Challenges |
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Marketer’s Guide to Holiday 2021 | Edition 5: Key Indicators to Watch |
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Marketer’s Guide to Holiday 2021 | Edition 4: Holiday Strategies to Engage Your Customers |
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Marketer’s Guide to Holiday 2021 | Edition 3: What’s A Marketer To Do? |
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Ovative Trends and Performance Update: September 2021 |
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Marketer’s Guide to Holiday 2021 | Edition 2: Key Considerations and Trends |
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Marketer’s Guide to Holiday 2021 | Edition 1: Playbook |
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The Release of iOS15 and Its Impact to Marketers |
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Ovative Trends and Performance Update: August 2021 |
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How to Protect Your Brand When Using Google Ads |
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(Video) Content Is King: Emerging Video Formats That Will Captivate Your Audience |
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CRO Alone Misses The Mark. Why You Should Use Enterprise Marketing Return. |
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Do You Know the True Enterprise Value of Your Digital Properties? |
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Ovative Trends and Performance Update: July 2021 |
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Tips For Brands Transitioning To Amazon |
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Customer-Centric Marketing: How To Take Action On This Buzz-Worthy Topic |
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Ovative Trends and Performance Update: June 2021 |
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Measurement Maturity: How Does Your Brand Measure Up? |
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A Look Back At Prime Day 2021 |
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Five Tips To Win Prime Day 2021 |
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A Technical Dive into the Cookie Apocalypse |
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Ovative Trends and Performance Update: May 2021 |
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Should You Be Testing TikTok? |
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Demystifying the Marketing Measurement Landscape |
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Marketer’s Guide to Media Response Planning |
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How To Prepare For Prime Day 2021 |
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How Enterprise Marketing Return Solves Common Marketing Pain Points |
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iOS 14.5 Has Arrived and Here is Ovative’s Take |
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Ovative Trends and Performance Update: March 2021 |
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How to Approach Brand Building Like a Performance Marketer |
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Why We Embrace the Cookie Apocalypse |
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How To Measure Super Bowl Enterprise Results |
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Is Google’s Cookie-Based Tracking Solution the Real Deal? Here’s Our Take. |
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iOS 14 Impact on Targeting: Four Immediate Steps for Marketers |
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Marketer’s Recap Holiday 2020 | December Week 3 |
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Marketer’s Recap Holiday 2020 | December Week 2 |
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Marketer’s Recap Holiday 2020 | Cyber 5 Performance |
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Marketer’s Guide to Holiday 2020 | Edition 4: Cyber 5 Tips |
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Marketer’s Guide to Holiday 2020 | Edition 3: Key Indicators to Watch |
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Marketer’s Guide to Holiday 2020 | Edition 2: EMR Retail Power Rankings |
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Marketer’s Recap Holiday 2020 | Prime Day |
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Marketer’s Guide to Holiday 2020 | Edition 1: Playbook |
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Amazon Prime Day 2020: How to Win with Digital |
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Marketing Measurement in an Increasingly Privacy-Oriented World |
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How Healthcare Marketers Win: Digital Opportunities in Response to COVID-19 |
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Navigating Media Pauses: How to Reboot with Success |
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Marketer’s Guide to Navigating COVID-19 | Edition 5 |
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Marketer’s Guide to Navigating COVID-19 | Edition 4 |
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Marketer’s Guide to Navigating COVID-19 | Edition 3 |
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Marketer’s Guide to Navigating COVID-19 | Edition 2 |
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Marketer’s Guide to Navigating COVID-19 | Edition 1 |
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How to Disrupt an Industry as the Incumbent with Lisa Bailey and Josh Peterson |
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Balancing People, Process, and Tech |
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Navigating the Ever-Changing Data Landscape |
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Turning Data into Personalized Experiences |
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Customer Centricity as a Competitive Advantage |
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Incrementality of Affiliate Publishers |
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EMR is the New ROAS |
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Elevating Our Partnership with Facebook |
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Death of the Cookie |
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The ROI of Company Values |
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The Digital Marketer’s Guide to Holiday 2019 Readiness |
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Why SEO is Worth the Wait with Scott Dodge |
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SEO and SEM: Better, Together. |
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Alexa, How Was Prime Day? |
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Untangling Customer-Centricity: What is a “Customer Strategy” and Why Do It? |
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The C-Level Mindset with Dale Nitschke |
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Generation Data Science |
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Building Confidence in Attribution with Incrementality |
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Five Steps to Successful Adoption of Measurement Technology |
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Evaluating the ROI of Your Advanced Measurement Tool |
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A Fearless Take on Diversity and Inclusion with Ellen Walthour and Ingrid Sabah |
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Building a Competitive Edge through Customer-Centric Reporting |
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The Limitations of Predictive Analytics in Marketing |
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Get Your Organization Ready for Enterprise Marketing Return |
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What is Enterprise Marketing Return? |
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How to Maximize the Value of Your Website |
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A Prime Opportunity: Your 2019 Amazon Strategy |
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Automate Keyword Rank Reporting With Google Data Studio |
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Incrementality Testing Series: Identifying What to Test Now |
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Marketing for a Cause with Liwanag Ojala |
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Defending Against Ad Fraud with Enterprise Measurement |
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Category Focus vs. Customer Focus: Why Focusing on the Customer Can Drive Growth |
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Google Withdraws A360: Your Guide to finding a MTA Alternative |
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Incrementality and the Influence on Path to Purchase |
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Your Nifty Guide to Prioritizing Page Speed |
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Want to Grow Paid Search Impact this Holiday? Avoid the Reindeer Herd. |
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Improving Marketing Efficiency through Incremental Measurement |
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Marketing Measurement System Alignment: Unlocking Real-Time Actionable Insights |
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Online-to-Offline Measurement & Activation |
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