| 1 |
50% of consumers can detect AI-generated content |
| 2 |
Braze delivers new AI features to boost marketing efficiency and creativity |
| 3 |
Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport |
| 4 |
AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024 |
| 5 |
Sprout Social launches mentorship network for marketers |
| 6 |
85% of UK shoppers had poor experiences with online retailers in 2023 |
| 7 |
Content chaos grows as marketers struggle with omnichannel demands |
| 8 |
Just 5% of consumers highly trust tech companies |
| 9 |
Playable ads drive 20x more installs than banners |
| 10 |
Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity |
| 11 |
Number of CMOs responsible for sales enablement has doubled over the past year |
| 12 |
Vevo teams up with PubMatic to expand programmatic buying across its CTV network |
| 13 |
Two thirds of PR pros can’t prove their work helps their business or client |
| 14 |
Global social media users pass 5 billion milestone |
| 15 |
Majority of marketers say marketing goals and business objectives are misaligned |
| 16 |
Acquia enhances brand management capabilities |
| 17 |
Influencers who fail to disclose ads are ‘tarnishing industry and brands’ |
| 18 |
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap |
| 19 |
83% of publishers eye retail media investment |
| 20 |
Advertising will not crumble as new tools are in the mix |
| 21 |
Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative |
| 22 |
‘Bullish’ marketing industry plans to boost spending power in 2024 |
| 23 |
Consumers trust banking sector the most with personal data |
| 24 |
8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection |
| 25 |
Global martech spend will surpass $215bn by 2027 |
| 26 |
Ad Signal partners with Perifery to reduce storage costs and carbon impact |
| 27 |
Two thirds of SMEs have no marketing plan |
| 28 |
Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 |
| 29 |
Storyblok partnership to transform international marketing with AI-driven localisation |
| 30 |
Brands spent $930bn on social media advertising since 2017 |
| 31 |
Dior dominates the Emmys red carpet conversation |
| 32 |
More than half of content produced is never activated |
| 33 |
Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028 |
| 34 |
Acxiom partners with MetaRouter to help brands overcome cookie deprecation |
| 35 |
Join us for an exclusive Webinar: Marketing Leaders View – Predictions and Trends for 2024 |
| 36 |
Ultimate Guide to Implementing Digital Workspaces with HP Anyware |
| 37 |
How to Create Secure, Collaborative and Productive Digital Workspaces Whitepaper, powered by HP |
| 38 |
Digital marketing skills show positive growth but sector demands outpace professional development |
| 39 |
Retailers feel there are too many channels to effectively sell through |
| 40 |
Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023 |
| 41 |
UK shoppers desire AI-driven retail experiences but are wary of its use |
| 42 |
The future of marketing: 3 key trends set to transform the European landscape in 2024 |
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