| 1 |
we think of ourselves as thought leaders... |
| 2 |
We find inspiration in culture to advance the way brands connect with consumers. |
| 3 |
Because we believe that research shouldn’t just inform... It should actually INSPIRE. |
| 4 |
Qualitative & Quantitative |
| 5 |
We do straight-forward market research well, but it’s not what makes us unique. |
| 6 |
To spring-board from “Inform” to “Provoke” we tap into this key value. |
| 7 |
Interpretation, narratives, storytelling frameworks, & information design are at the core of what we do at AHZUL and what we are currently known for. |
| 8 |
To spring-board from “Provoke” to “Inspire” we tap into this key value. |
| 9 |
Strategy + Motivated Action |
| 10 |
This is our WHY WE DO WHAT WE DO – to not just inform and provoke, but to inspire our clients so that they in return are inspired to act – either to make brands more relevant to consumers, win market share, and/or enter new markets. |
| 11 |
From client & consumer interactions, to research methodologies & deliverables, to thought leadership POVs, to self-sourced research initiatives. |
| 12 |
We believe visualization plays a key role in making insights come to life. |
| 13 |
Performance Vehicle Conceptual Deep Dive |
| 14 |
International Soccer Tournament Ad Performance |
| 15 |
Olympics Media Planning |
| 16 |
Cultural Codes & Truck Ownership: Qualitative Deep Dive |
| 17 |
Luxury Opportunity Finder: Category Exploration |
| 18 |
Pharma CPG Marketing Effectiveness |
| 19 |
Qual+Quant Opportunity Assessment |
| 20 |
Market Opportunity Assessment + Storytelling |
| 21 |
CPG Exploration + Cultural Modeling: Ethnographic Deep Dive |
| 22 |
Millennial Shopper Insights |
| 23 |
Olympics: Cultural Frameworks + Media Opportunity Mapping |
| 24 |
Ideation & Concept Creation: Untapped Opportunities Around Mobility |
| 25 |
Brand Health Modeling |
| 26 |
New Concept & Attribute Mapping |
| 27 |
Brand Equity and Performance Indicators |
| 28 |
Competitive GAP and SWOT |
| 29 |
Relevance of U.S. Brand Marketing in Int’l Arena |
| 30 |
Technology Patterns Infographic |
| 31 |
Size of Prize Analysis |
| 32 |
Target Exploration & Category Mapping |
| 33 |
Cultural Frameworks in Social Media |
| 34 |
We attract clients who subscribe to the idea of inspired insight generation and who look for a partner to truly join them in that journey. |
| 35 |
Our pursuit of inspiration has not been limited to any one industry, client type, consumer base, company size or geographic location. We simply love to take on work that allows us to put our manifesto into practice. |
| 36 |
A cast of characters that includes a former Northwestern attorney turned researcher, a previous big company VP who was lured into the independent shop world, a past Nestle insights manager, a Wharton School of Business grad, talented bicultural & bilingua |
| 37 |
Johana M. Gomez |
| 38 |
Johana is a rare breed. A Northwestern lawyer turned qualitative storyteller, Johana channels her analytical skills, curiosity & passion to understanding ethos, people & business strategy_ |
| 39 |
Miguel Gomez Winebrenner |
| 40 |
Miguel believes things can always be done better. His mission is to use insights as a tool to inspire brands to continually innovate and truly connect with consumers_ |
| 41 |
Patricia Cardenas |
| 42 |
SVP Qual Studio |
| 43 |
After graduating from Wharton, Patricia got the research bug. As our VP of Qual, she now applies her business background to exploring the ties between consumers, brands & culture_ |
| 44 |
Shannon Saunders |
| 45 |
SVP Quant Studio |
| 46 |
Shannon is a consultant at heart. As a career-long quantitative researcher, she enjoys building programs that deliver the insights clients need to make meaningful decisions_ |
| 47 |
Holly Mourgues |
| 48 |
SVP Strategy Studio |
| 49 |
Holly's mission is to unearth powerful cultural, brand, and human insights that drive attention and business results for clients, which she did for years in advertising agencies, then as a consultant, and now at Ahzul_ |
| 50 |
Tommy Stinson |
| 51 |
EVP Insights |
| 52 |
Tommy is an anthropologist who left academia over 20 years ago to dive head-first into consumer culture. He's been an insights addict ever since, studying people and culture all over the world, from dentists in the US to coffee fanatics in Mexico to mid-d |
| 53 |
Roben Allong |
| 54 |
Strategic Marketing | Research Consulting |
| 55 |
Roben Allong is a market research consultant with over a decade of marketing, consumer trend analysis, and moderating experience. Lightspeed Research_ |
| 56 |
Maitreyee Angelo |
| 57 |
Asian Indian Lead & Moderator |
| 58 |
26 years in consumer research comprise in-depth experience in project implementation, moderating, analysis and reporting. Angelo Associates_ |
| 59 |
Lynn Gutstein |
| 60 |
Field Director |
| 61 |
Lynn is the type of person you want on your team – creative, responsive & an expert in fielding even the toughest projects_ |
| 62 |
Nicolas Trillos |
| 63 |
VP Qual Studio |
| 64 |
Nicolás or “Nick” as he’s known to some of our clients, recently emerged from Millward Brown to do what he does best - Qual_ |
| 65 |
VP of Qualitative |
| 66 |
Ingrid's specialization lies in ethnographic, qualitative and trend research, where she is on a constant search to challenge research techniques, never settling in the hunt for consumer truths. She is thrilled to be part of the Ahzul team_ |
| 67 |
Danielle joins Ahzul with many years of experience in market research and advertising, with specific expertise in the Hispanic Market. She also has undergraduate and graduate degrees in economics from the University of Southern California_ |
| 68 |
Sebastian Angarita |
| 69 |
SVP Design Studio |
| 70 |
Sebas is Ahzul’s Lead Designer and brings unparalleled passion and inspiration to information design and visualization_ |
| 71 |
Maria Londoño |
| 72 |
VP Quant Studio |
| 73 |
A wide experience in market research together with a deep analytical mindset give Mari a perfect approach to her responsability in the Quant Studio. Her multicultural outlook is an added value evaluating projects from different perspectives_ |
| 74 |
Lyle Personette |
| 75 |
Senior Quantitative Analyst |
| 76 |
Lyle is our data whisperer… solving the puzzles in our datasets provide clients with deeper insights. His passion for analytics, GIS mapping, and demographics is only exceeded by his love of music, food, and family_ |
| 77 |
Alini Walker |
| 78 |
Senior Research Strategist |
| 79 |
Alini is an avid research strategist with a passion for media and pop culture. Her love for understanding "Why?" led her to consumer insights research. In her free time, she's at her local roller rink skating the night away_ |
| 80 |
Leonardo Moreno |
| 81 |
Leonardo is passionate about market research. He is an Industrial Engineer with more than 20 years of experience in marketing. He is a born quantitative analyst who delves into every figure to generate the best strategies for each project. He defines hims |
| 82 |
VP Design Studio |
| 83 |
Natalia is passionate about making design a core capability. Her commitment and resilience, harness the power of design to create positive impact and inspire_ |
| 84 |
Joann Triana |
| 85 |
Creator of new and different graphic mixtures that arouse reactions of visual pleasure. ‘Life taster’, ninja enthusiast and lover of La Vie en Rose and any other french cliché_ |
| 86 |
Oskar Martinez |
| 87 |
Information Designer |
| 88 |
Oskar with k seeks to convey concepts and ideas through his design work, known for the outstanding use of typography, colors and shapes - without letting down his main source of inspiration: Movies and a couple of good old classics_ |
| 89 |
Juan Felipe Villegas |
| 90 |
Director Operations Studio |
| 91 |
Juanfe is Ahzul's Operations Director - he has a passion for systems and thinking how things should be done. In his free time he enjoys running, mountain biking and travelling_ |
| 92 |
Ana María Rodríguez |
| 93 |
Senior Market Research Analyst |
| 94 |
Ana joined the team as an intern and is now with Ahzul full-time. She has an innovative mindset, and finds motivation in being able to have a positive impact with her work. She loves new experiences and traveling_ |
| 95 |
Sofía Durán |
| 96 |
Sofia is a psychologist and is pursuing a master's degree in neuromarketing in Valencia, Spain. She is passionate about understanding human behavior and applying psychology and neuroscience to market research. She's characterized by her inquisitiveness an |
| 97 |
Aneske van Eeden |
| 98 |
Junior Market Research Analyst |
| 99 |
Aneske has a postgrad in Economics & International Trade. She has a passion for cross-cultural understanding and thrives on new challenges - she also loves a good Springboks rugby game!_ |
| 100 |
Quantitative Analyst |
| 101 |
Karla is an enthusiastic economist who enjoys working with data analysis and visualization - which makes her a powerful aid for the Quant Team. She's also passionate about intercultural exchange and visiting new places_ |
| 102 |
Juliana Rojas |
| 103 |
Juliana brings optimism and enthusiasm to the Ahzul Team! She studied International Marketing and Logistics Management and has an analytical, creative and insightful mind -- as well as a passion for learning, languages, art, and design_ |
| 104 |
Gregorio Duque |
| 105 |
Junior Research Analyst |
| 106 |
Gregorio's background as a Music Producer and Engineer working with top Latin artists in Miami provided him with valuable insights into the dynamic intersection of consumer and cultural landscapes. Seeking new opportunities to contribute to real-world cha |
| 107 |
Alfonso Moyano |
| 108 |
Alfonso, affectionately known as "Alf," handles many of the logistics and supplies at Ahzul_ |
| 109 |
Rosie is our right-hand when it comes to admin & coordination. She is in charge of Ahzul’s "air traffic control" and "concierge" services_ |
| 110 |
We are a full-service, certified 100% minority-owned & 50% female-owned research firm that provides services to brands who are looking to be culturally relevant to connect with consumers. |
| 111 |
At Ahzul, we specialize in ad-hoc projects that are truly tailored to our clients' needs. We don't believe in pre- established, cookie-cutter, formulaic solutions. Because we get that each client is unique (and so is each project), we tailor our portfolio |
| 112 |
Our team has been involved in... |
| 113 |
culturalexplorations |
| 114 |
foundationalresearch |
| 115 |
communicationsdevelopment &testing |
| 116 |
new productinnovation |
| 117 |
marketopportunityassessments |
| 118 |
usage &attitude studies |
| 119 |
spring-boarding |
| 120 |
We use information design to help unearth and distill the most salient insights for maximum impact. |
| 121 |
Be it in the form of an internal ideation session or a stakeholder in-person session, we focus on how the insights can inspire go-to-market strategies. |
| 122 |
Ahzul-led ideation sessions with exercises meant to use consumer insights as an inspiration input for creative development. |
| 123 |
A Total Market approach developed for U.S. brands who are looking to strengthen their offerings & communications via cross-cultural inspiration. |
| 124 |
Ethnographies_ |
| 125 |
Shop-along & Dine-alongs_ |
| 126 |
Affinity Groups_ |
| 127 |
Friendship Sessions_ |
| 128 |
Gallery Style Sessions_ |
| 129 |
Party Groups_ |
| 130 |
Online Platforms & Communities_ |
| 131 |
Focus Groups_ |
| 132 |
Dyads / Triads / Quads_ |
| 133 |
One-on-Ones_ |
| 134 |
Car Clinics (Moderation & Analysis)_ |
| 135 |
Expert Interviews_ |
| 136 |
Mock Shelf & Shopping Sessions_ |
| 137 |
Interviews in Unique Settings_ |
| 138 |
U&A_ |
| 139 |
Market Sizing_ |
| 140 |
Segmentations_ |
| 141 |
Brand Equity_ |
| 142 |
Price & Demand Elasticity_ |
| 143 |
Concept Testing_ |
| 144 |
Ad Testing_ |
| 145 |
CART_ |
| 146 |
TURF_ |
| 147 |
Tracking_ |
| 148 |
Qualistics™_ |
| 149 |
and as a team, we strive to come up with relevant POVs that interest (and challenge) our clients. |
| 150 |
At Ahzul, we love what we do. We are curious & passionate about people, culture & what that means for business. |
| 151 |
And we become so invested in our work that we keep thinking about the implications way past project completion. |
| 152 |
Furthering our mission to INSPIRE, our team continuously comes up with Points of View (POVs) on different subject matters & industries. Below are some of our more recent examples. |
| 153 |
The trillion dollar blindspot. |
| 154 |
(click on thumbnail to preview PDF). |
| 155 |
Evolving the framework for exploring culture in research. |
| 156 |
Building empathy for deeper insights. |
| 157 |
Reaching the Unbanked. |
| 158 |
Building affinity with multicultural & LGBTQ+ consumers. |
| 159 |
A Guide to Sample Size. |
| 160 |
Gen Z - what drives their beliefs. |
| 161 |
Getting the most out of segmentation. |
| 162 |
Trudy’s wristwatch and the battery that never died. |
| 163 |
Business Opportunities in the Face of COVID-19. |
| 164 |
Language, culture & why sometimes people feel like they are having parallel conversations. |
| 165 |
Our take on total market as a circuitry of inspiration. |
| 166 |
A POV on how hope can overcome predictability. |
| 167 |
A cultural view of building emotional connections with consumers based on linguistic theory and perceptual reality. |
| 168 |
Call us at 312.544.0721Drop us a line at [email protected]Request a copy of our full capabilities. |
| 169 |
Headquartered in CHICAGO, our team is as diverse geographically as it is culturally |
| 170 |
Chicago_ |
| 171 |
Seattle_ |
| 172 |
Miami_ |
| 173 |
Los Angeles_ |
| 174 |
San Francisco_ |
| 175 |
Philadelphia_ |
| 176 |
Washington, D.C._ |
| 177 |
Nashville_ |
| 178 |
Bogotá_ |
| 179 |
Mexico City_ |
| 180 |
Sao Paulo_ |
| 181 |
POVs & news |
